YSL Magnificence Unveils Web3 Marketing campaign’s 2nd Chapter With Unique NFT DropFebruary 27, 2023
After the success of its debut Web3 marketing campaign, “Black Opium The Evening Is Ours,” YSL Magnificence returns with a brand new NFT drop! The brand new assortment titled “YSL Magnificence Evening Masters” was created by three feminine artists. The entire proceeds will go to charities, and people who buy NFTs will get bonus surprises! Accordingly, the grand launch will happen on March sixth with solely 100 copies per NFT, so let’s discover out all about it.
YSL Magnificence NFTs: What Does The New Chapter Deliver?
This spring, YSL Magnificence will begin in true Web3 model with a brand-new digital marketing campaign. The challenge celebrates feminine creativity, expertise, and YSL’s iconic Black Opium franchise.
To have fun the launch, the long-lasting model will drop three NFTs carrying the distinctive model of three revered digital artists:
- Dr. Ivona Tau: this mixed-media artist makes use of generative AI to innovate her images and portray artworks;
- Laura Sills: a New York-based photographer, Laura captures metropolis life with a glimpse of surrealism;
- Natalie Amrossi: the aerial photographer captures spectacular moments of the world as seen from above.
Every artist will reveal a brand new method to the marketing campaign’s central theme: “YSL Beauty Evening Masters.” There will probably be 3 NFTs and 100 copies obtainable for minting beginning March sixth for YSL Magnificence Blocks NFT holders. In the meantime, the general public sale will occur on March eighth with a set value of 0.2 ETH.
What Perks Do NFT Holders Get?
Along with the NFT itself, every YSL Magnificence holder will get a steel print of their art work. Group members may even get a bodily Black Opium set that features 30ml bottles of the brand new Black Opium Le Parfum and the Black Opium Eau de Parfum.
Final however not least, every NFT holder contributes to a few honorable charities. YSL Magnificence will use all proceeds from the NFT gross sales to their world program “Abuse Is Not Love,” in addition to the South African “ADAPT”, USA-based “It’s On Us,” and the Czech Republic NGO “Profem.”
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