Fashion Meets Blockchain With Lacoste’s NFT-Exclusive Shopping Experience

Vogue Meets Blockchain With Lacoste’s NFT-Unique Procuring Expertise

July 27, 2023 Off By lordanime37

Clothes model Lacoste opens up a brand new digital retailer and offers a novel and immersive buying expertise. What’s extra, NFT holders get full entry! Discuss style meets blockchain. Right here’s all the things it’s essential to know.


  • Lacoste Digital Retailer affords a novel buying expertise, combining style and blockchain know-how. Additionally, NFT holders get unique entry to this digital storefront.
  • Discover the digital boutique via Lacoste’s iconic crocodile’s mouth and revel in a fairly pool space overlooking the seaside.
  • Fortunate UNDW3 token holders can unlock an underwater VIP area with a limited-edition UNDW3 attire assortment, full with NFTs and augmented actuality options. Have interaction in an thrilling scavenger hunt sport and earn rewards via interactive style challenges within the gated neighborhood platform.
Fashion Meets Blockchain With Lacoste’s NFT-Exclusive Shopping Experience
Enter Lacoste’s New Digital Retailer

Lacoste’s Digital Retailer Grants Perks For NFT Holders

Lacoste Digital Retailer is altering the buying expertise with a fusion of blockchain and magnificence! This summer season, Lacoste revealed its new digital storefront. Thus, offering a buying expertise that mixes the very best of conventional retail with options solely for NFT holders.

Teaming up with Emperia, Lacoste’s new digital retailer guarantees a novel buying journey. The expertise begins as you step via the crocodile’s mouth, main you to a tiled boutique. Then, take the elevator as much as a fairly outside pool space overlooking a sandy seaside. It’s like a style dreamland!

Furthermore, put together to indulge within the newest summer season attire assortment that can be purchased, whereas additionally embarking on an thrilling crocodile-themed scavenger hunt sport. What’s extra, fortunate holders of Lacoste’s UNDW3 tokens on Ethereum achieve entry to a VIP area, displaying a limited-edition UNDW3 attire assortment co-created by Lacoste’s UNDW3 neighborhood members in March.

Moreover, each bit of the gathering comes with its digital twin within the type of an NFT, creating a novel and collectible style expertise. To unlock the augmented actuality (AR) function, merely scan the QR code hooked up to your garment. Don’t overlook to participate in an additional stage of the scavenger hunt sport, providing thrilling prizes each week throughout the summer-long activation within the member area.

Lacoste’s UNDW3 loyalty program has additionally developed, providing dynamic tokens and a gated neighborhood platform since 2022. Members now interact in style challenges, collaborating carefully with Lacoste’s bodily studio and leveraging 3D and AI-based instruments to earn factors. The best scorers stand an opportunity to win unbelievable rewards, from an thrilling week in Paris with Lacoste to representing the UNDW3 neighborhood in charming social media campaigns.

Vogue x Blockchain

So, gear up for a rare style revolution as you step into the Lacoste Digital Retailer. This distinctive buying expertise is a seamless mix of style, know-how, and blockchain, a deal with for each fashionista on the market! Joyful buying!

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