Starbucks Odyssey Will Launch New NFT This week!April 18, 2023
Starbucks is introducing a brand new set of NFTs as a part of its Odyssey Web3 rewards program. The First Retailer Assortment consists of 5,000 NFTs and can be launched on April 19. Every NFT prices $100 and features a “multimedia collage of pictures, in-store textures, and outstanding icons.” Considerably, the chain’s first retailer in Seattle’s Pike Place Market impressed the paintings. Moreover, buying an NFT will earn app customers 1,500 factors towards rewards. Starbucks Odyssey was first launched in December as a closed beta take a look at, and the upcoming launch signifies that the app might quickly be out there to the general public. Let’s dive in!
Starbucks Celebrates Historical past with First Retailer Assortment NFT Drop
Starbucks has made vital strides in incorporating blockchain know-how into its rewards program. Markedly, the upcoming launch of the First Retailer Assortment follows the success of the company’s previous NFT drops. The brand new assortment options distinctive digital souvenirs that spotlight the long-lasting Starbucks model, giving customers an opportunity to personal a chunk of the corporate’s historical past.
Starbucks has additionally been testing its Web3 platform, Odyssey. This goals to supply clients a extra immersive and rewarding expertise by way of using blockchain know-how. Excitingly, the platform has undergone beta testing and is ready to roll out to the general public quickly.
Thrilling Advantages for Customers
With the rollout of the Odyssey Web3 rewards program, Starbucks clients can have entry to a variety of distinctive rewards that benefit from NFTs and blockchain know-how. Considerably, customers will earn factors by partaking with Starbucks content material and shopping for drinks from its shops. Furthermore, rewards will embrace a digital espresso preparation class and a donation to Feeding America, amongst others. Moreover, customers may even identify a tree at Starbucks’ espresso farm in Costa Rica or obtain a customized Starbucks tumbler with their NFT artwork on it.
Finally, Starbucks is paving the way in which for mainstream adoption of blockchain know-how and making a extra partaking buyer expertise within the course of.
Increasing the Odyssey Web3 Platform
Starbucks entered the NFT market with NFT drops, together with the Vacation Cheer Version 1 and the Siren Assortment. The Vacation Cheer Version 1 was the primary NFT drop, distributed without spending a dime to early adopters. The NFTs featured a holiday-themed design and gained recognition amongst collectors, some reselling for over $2,000 on the official Nifty Gateway secondary market.
The Siren Collection was Starbucks’s newest NFT drop, that includes a stamp with an intricate design showcasing the corporate’s iconic mermaid brand. The Siren NFTs are a sizzling commodity on the secondary market, with costs beginning at $500 every.
Starbucks is now making ready for its subsequent NFT drop, the First Store Collection. This assortment encompasses a set of 5,000 NFTs, or stamps, that pay tribute to the corporate’s first-ever retailer in Seattle’s Pike Place Market. Moreover, every NFT prices $100, and buying one earns app customers 1,500 factors towards rewards. The NFTs are anticipated to promote out rapidly, given the recognition of Starbucks’s earlier NFT drops.
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