Louis Vuitton: The Luxury Fashion Giant Innovating NFTs

Louis Vuitton: The Luxurious Trend Big Innovating NFTs

June 24, 2023 Off By lordanime37

When the celebrated Louis Vuitton launched its first NFT sport in 2021, the world was greatly surprised; little did they know this was just the start. Not too long ago, Louis Vuitton additionally made headlines with its ultra-limited NFT Treasure Trunk drop, which grants entry to its unique neighborhood – and it may be definitely worth the $39,000 worth.

In spite of everything, that is the second hottest luxurious model of the yr and one of the influential style corporations of all time. It loves innovation whereas additionally staying true to its roots and core idea courting again to 1854.

In truth, this title had already entered the NFT house in August 2021 as one of many first bodily luxurious style NFTs to debut the market. By June sixth, 2023, Louis Vuitton had bought over $41,700 price of NFTs.

Its newest assortment, the VIA Treasure Trunk NFTs, brings the idea of exclusivity to a brand new stage whereas that includes the identical design as its unique 1858 trunks.

However how does the luxurious style big keep related within the ever-changing world of NFTs?

Let’s return to the roots to seek out out.

Louis Vuitton: The Luxury Fashion Giant Innovating NFTs
Louis Vuitton has been innovating luxurious style since 1854, and now it’s able to take over the NFT market.

Louis Vuitton, a Trend Icon

In 2023, the phrases ‘Louis Vuitton’ are nearly synonymous with ‘luxurious style.’ Based in 1854, the French model’s empire now has a $500 billion market worth.

From footwear to perfumes, jewellery, and equipment, the corporate expanded its success past clothes. Their most costly merchandise, the Steiff Louis Vuitton Teddy Bear, prices greater than $2.1 million – a file worth for a style model.

One of many fundamental causes Louis Vuitton stayed related for over 150 years is its want to innovate. Immediately, the rising Web3 style area of interest affords the proper event to evolve within the digital future – right here’s how:

image of happy virtual characters in the metaverse
Metaverses like Decentraland or The Sandbox boast lots of of energetic customers every day – and so they’re extra keen than ever to spend money on their look.

Trend within the NFT World

These days, the style NFT market is a pressure to be reckoned with within the Web3 world. This business has amassed over $250 million in gross sales by 2023, and for a superb motive: individuals’s digital look is now extra necessary than ever.

Festivals, firm conferences, and holidays all occur within the metaverse proper now. Individuals care about their digital seems simply as a lot as they do in actual life. In fact, that is the proper setting for high-profile manufacturers resembling Louis Vuitton to hitch the Web3 house and set the usual for style luxurious by way of NFTs.

still image from the Louis Vuitton NFT Game featuring their digital mascot Vivienne jumping down a hill
Louis Vuitton is among the many first luxurious style manufacturers to hitch the NFT market with its sport launched in 2021.

The Historical past of Louis Vuitton and NFTs

On the time of writing, Louis Vuitton is making headlines with its VIA treasure trunk NFT drop. Nevertheless, the luxurious style big has been current on the NFT marketplace for over two years. From PFP collections to commissioned digital belongings and video games, this model takes a unique strategy with each new launch.

With that stated, let’s journey again to August 2021 when Louis Vuitton launched its first blockchain sport expertise: ‘Louis, The Sport.’

still image from Louis: The Game NFT game by Louis Vuitton
Louis: The Sport was Louis Vuitton’s debut Web3 undertaking created in partnership with Beeple.

Louis Vuitton NFT Sport

In August 2021, the NFT market was exploding with new initiatives. As a pioneer of the luxurious style NFT area of interest, Louis Vuitton partnered with web3 artist Beeple for an NFT sport.

In essence, ‘Louis: The Sport’ stars the model’s mascot, Vivienne, on a digital journey by France. Because the sport celebrated what would’ve been Louis Vuitton’s two hundredth birthday, the journey additionally resembles the one Vuitton himself took when he was 14.

Whereas exploring the whimsical environment, gamers might accumulate 30 NFTs (ten of which have been designed by Beeple). As well as, the blockchain game additionally shocked gamers with digital candles that exposed 300 trivia postcards about Louis Vuitton.

image of two digital mascots from the Louis Vuitton NFT collection
Louis Vuitton additionally launched its personal NFT assortment starring its mascot, Vivienne, that includes varied traits and designs.

The immersive expertise additionally got here with a themed PFP assortment, additionally starring the mascot Vivienne. Though Louis Vuitton has lengthy ended the mint, Vivienne NFTs can be found on Opensea with a prime worth of 200 ETH.

Obtainable by way of Android and Apple app shops, ‘Louis: The Sport’ sparked curiosity amongst gamers. In spite of everything, Louis Vuitton was no stranger to the video gaming business. The model beforehand partnered with League of Legends for a themed assortment.

Quick-forward to 2023, the luxurious style model makes headlines with a brand new unique drop: the VIA Trunk NFT assortment.

image of the Treasure Trunk NFT collection by Louis Vuitton
Louis Vuitton returned to the NFT market in 2023 with an ultra-exclusive drop: the Treasure Trunks NFT assortment.

The Louis Vuitton Through Treasure Trunks NFT Assortment

(you’ll want to embrace how they invited Web3 founders (like Betty) to the Maison, and embrace public response)

On June sixth, Louis Vuitton revealed its most unique (and costly!) NFT assortment but: the Treasure Trunks. Very like their title suggests, the digital belongings supply entry to restricted Louis Vuitton gadgets and experiences.

However wait! There’s a catch: every Treasure Trunk NFT will come locked. As a way to actually unlock the experiences it affords, you additionally should mint a digital key that Louis Vuitton will launch sooner or later. While you open your digital Treasure Trunk, additionally, you will obtain its corresponding bodily model.

When it comes to design, the NFT assortment shares the identical particulars because the very first trunks designed by Louis Vuitton in 1858. Nevertheless, the style NFT market is much more interested by what it’s hiding!

image of a Treasure Trunk NFT by Louis Vuitton
Every Treasure Trunk will grant entry to VIP Louis Vuitton experiences and merchandise.

Louis Vuitton NFT Mint

Accordingly, the model will solely launch just a few hundred collectibles. The worth of a Louis Vuitton Treasure Trunk NFT is €39,000 with taxes or $39,000 with out taxes for US residents.

Collectors can mint their Treasure Trunk on the official Louis Vuitton platform. Word that the model solely accepts fiat, so crypto funds are usually not accessible.  In truth, even this element speaks for the model’s want to maintain its worth and status intact within the risky crypto world.

In line with Louis Vuitton, the Treasure Trunk NFT assortment can be tradeable on secondary marketplaces like OpenSea.



The Web3 Way forward for Louis Vuitton

From web3 video games to unique NFTs, Louis Vuitton is likely one of the few manufacturers to form the time period ‘luxurious’ within the Web3 house. Regardless of its innovation, the corporate showcases the founder’s legacy with each new launch.

These ideas show how a lot Louis Vuitton goals to protect the picture it has created IRL for over 150 years. Not like many rivals who modified their strategy based mostly on the NFT communities, Louis Vuitton has its personal roadmap.

Contemplating that their NFTs are tradeable on OpenSea, too, Louis Vuitton NFTs may be a great long-term digital funding.

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